Design and creation of a video clip for Daler, an emerging musical artist, along with the entire visual image of his project. The artist wanted to promote his new single "Mare Nero" and his debut album. To achieve this goal, a complete and coherent visual identity was designed
with the mood of his music, designed to give strength to the promotional campaign. I created a distinctive visual language that included not only the video clip, but also a variety of multimedia content: videos, photos and graphics, all designed to be used effectively on social media.

LOGO

... ...

TRACK LIST

...
...
...
...

STORY BOARD

...

VIDEOCLIP

As part of the project, the design and development of a vinyl and CD of the album was carried out, enriched with photographs and song lyrics written by the artist himself.
 The entire work was created following a stylistic approach consistent with the video clip and content created for social media, ensuring a uniform and coordinated visual identity.
Each element, from the graphics, to the choice of color and the "grade" of the scenes, has been carefully studied to maintain overall harmony and coherence between all the products created, thus contributing to strengthening the artistic and visual message of the project.
...
...
...

VINYL AND CD

...

REELS INSTAGRAM

...
...
...

COLOR GRADE

...
...
...
This project has become my degree thesis and focuses on the world of music and its evolution, analyzing various aspects such as the transition from analogue to digital formats, the current complexity of the music landscape and how effective personal branding is fundamental nowadays to stand out in the market.
The main objective is to explore and understand the most effective ways to promote an emerging artist, through the development of visual imagery and the use of digital marketing strategies. The research also aims to identify the most innovative tools and the most suitable communication channels to enhance talent and reach a larger audience.
...

  SAMUELE MILONE PORTFOLIO
    Anno 2024
    videomaking, art direction, editorial